What Makes Us Different
TEAMS
Prepare for the Realities of Professional Sport
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Helping Young Athletes through Paul’s and our other Patrons lived experiences.
Connecting coaches with best in class coping strategies and resources
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Allowing Coaches to help build deeper connections with their athletes
Creating a greater sense of community
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Create a collective responsibility for challenges faced around all levels of the organisation
LEAGUES
Stronger Commercial & Partnership Opportunities
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Demonstrating a genuine commitment to inclusion and social impact attracts sponsors, partners, and fans who value purpose-driven organizations—opening up new avenues for collaboration and growth.
Enhanced Diversity & Inclusion Programs
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The Foundation provides expertise and lived experience to strengthen league-wide education, outreach, and anti-discrimination initiatives, helping governing bodies deliver meaningful action plans
Positive Legacy & Increased Community Trust
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By partnering with the Foundation, leagues and federations can build deeper connections with grassroots communities, leaving a legacy of opportunity, representation, and empowerment beyond the pitch
BROADCASTERS
Powerful Storytelling & Authentic Content
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Be able to tell one of the most captivating stories in Football at one of the World’s biggest clubs through your lens
Community Engagement & Audience Growth
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Have access to one of the most iconic venues in London, alongside a large and engaged community of followers enabling opportunities for co-branded campaigns, special programming, and grassroots events that connect broadcasters with diverse
Championing Inclusion & Positive Impact
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Partnering with the Foundation highlights a broadcaster’s role in promoting equality, representation, and opportunity. It showcases a genuine commitment to making a difference, while inspiring audiences through shared values
FANS
Make a Difference, Be part of something great
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Belong to one of the most connected and diverse communities, where you will always feel connected and where the difference you make will always be felt.
Inspiring Stories & Role Models
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Fans get access to powerful stories of resilience, diversity, and triumph that bring greater depth and meaning to the sport they love.
More Inclusive Matchday & Viewing Experiences
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Through our extensive network of Media Partners & Patrons, join us in more welcoming environments—both in stadiums and across media — where every fan feels represented and valued
"It always seems impossible until it’s done.”
Nelson Mandela
Join The Success
Don’t just take our word for it
The Foundation recently visited Peterborough United to deliver a session with their Youth Development and Professional Development Phase players. Paul shared powerful first-hand stories from his career, touching on resilience, mental health, racism, allyship, and the importance of player care. He was joined by Raphael Frascogna, who provided further insights and practical advice for young athletes.
“It was great to welcome The Paul Canoville Foundation to the club. Paul’s openness and honesty left a real impact on our players, while Raphael added valuable insights that helped them think about their own journeys. The work the Foundation is doing with young people is inspiring, and we look forward to welcoming them back.”
Ben Seymour-Shove
Head of Education & Assistant Manager at Peterborough United
Join the Movement
Lets Work Together
Ready to bring our youth-led cultural initiatives to your community or brand? Get the conversation started by filling out our simple form.
